Born of the widely respected private equity-focussed IVCJ vertical, the Indian Realty Finance Journal, popularly known as IREF, is an attempt to cater to realty's own critical mass, not only from the private equity perspective, but also in terms of sheer size, scale and dynamics. A very promising product, it will endeavour to exhaustively and extensively reveal all facets of the real estate sector and convene as well as disseminate vital news and opinion.